Costumes information - Ashley

WE have chosen the song 'Famous' by Charli XCX. This has a very 'Party' vibe with the upbeat tempo and the fast pace of the song. This is why we have chosen to go with a party type of outfit for the whole cast as the bulk of the footage will be in the party. However, we have chosen to go with a more outstanding outfit for the main character, Amber. We have chosen to style her in a dress, to complement her femininity with the Male Gaze Theory in mind. We have also chosen to put the rest of the cast in 'party' wear to match the theme of the music video. For the purpose of camera prevalence we have chosen to make the outfit of the main character pop and stand out from the crown so the audience are drawn to the lead character. With our genre being Pop, we are target a younger audience hence why we are making the style of our video and the costumes relevant to Pop culture. keeping our target audience in mind, we have made sure they costumes fit the current age and are attractive for the viewing of our video. As a group we have created a mood board that represents our target audience and one that gives inspiration for our final video.