Animatic storyboard- Lizzie

Once we had finished the main bulk of planning for our music video, we then decided to complete an animatic storyboard. This is showing the storyboard with the music playing over the top, showing when each shot will be in the video. It gives us a brief idea of the shot planning and will help to keep track of when each will be.

Lighting Notes - Frank

We have various different locations for our video. When we was in the house shooting the party scenes we had low-key lighting throughout as we had the people within the party dancing in the shadows and with the close ups there is visible shadows. We had the lighting like this to give the party atmosphere as we wanted it to look genuine so the target audience can relate to it more rather than them thinking it was staged. Along with the low-key lighting we had multi-coloured LED lights to also create a real party atmosphere. We had the artist leave with the boy in the natural light during the day to connote they have there all night.

Our shots outside with the flares had natural lighting as we shot it in the day so the flares would be more visible and wanted to make them as clear and colourful as possible so the audience connects the colourfulness with the theme of the video. We also dimmed the background through post-production to make it look darker as we wanted to keep up with the continuity of the video as the party was stages at night so didn't want to make the narrative and the diverted shots from party to confuse the audience. We also used natural light with the fireworks. This is due to the fireworks giving off large colour themselves so no added light needed. Example of natural lighting used in a music video below.

We used high-key lighting when we shot the artist in front of the white screen as we wanted the white to be prominent colour as this will make the other colours stand out. This is also due to having no shadows visible in these shots. An example of a high-key shot being used within a piece of media below.

Digipak Draft 2 - Ashley

Feedback from teachers:

Change the colour of the writing on the back
remove the 'song list'

Feedback from friends:

Love the close up image of Amber with the lights on her face
One of the spines isn't purple
Can't really see the white writing

Magazine Advert draft 2 - Frank

Feedback- the feedback given was that our draft magazine advert fits our genre of pop very well due to the colour of the background and the image the artist is giving off. We need to change the fonts colour as we want it to stand out to gain the audiences attention. We also need to consider the other fonts due the current font is looking simple and this doesn't go with our genre pop. Finally we need to consider the other spines.

Your Favourite Music Videos and Why- whole group

Frank
My favourite music video is 'waiting all night' by Rudimental. There are many elements to this video that make it so intriguing. The narrative of the video is a keen BMX rider has a fall where he loses his legs and the video follows him throughout his recovery showing his friends helping him. The video also shows his desire to ride a BMX again and shows his struggle to do so. To add to this, this video hasn't got actors as this is a real story and is following a real recovery from injury to do what he loves again. This makes the video better as it is showing raw emotion and not put on ones,
this engages and audience including myself. As the narrative is very different we can only take concepts of editing in our video, we will edit similar to this as the beat of the music correlates with the paced editing and the amount of shots. To add to this there point of the narrative also is in time with music and we want this in our video.

Ellie-
Birdy- People Help The People
The reason this is my favourite music video is because I like the location choices she has made throughout the video and the actual song speaks of people helping each other and makes you really think about unity and helping one another. I also like the message within the song and the remaining message of how fortunate you are after the video for having people around you who love and care about you.

Ashley-
My favourite music is Beyonce's Formation- high p value, deep meaning
This is one of my favourite music video as this video has a deeper meaning to it and it is a staple for black power. This music video was released when the black lives matter campaign was at its hype. I also like this video because it shows it represents all of the minorities and all of the different type of people in the world that people usually dismiss. The video also goes back in time and this can be seen through the camera used as the camera quality is very bad. Representing what it was like for beyonce to grow up in a world of being inferior to white people. This video also touches on all of the major events in the world like the New Orleans flood where the police car can be seen to be sinking. Real footage of hurricane Katrina hitting New Orleans was included into her music video from a Sundanese film documentary. The video also touches on self-love which is also complemented by the lyrics "I like my baby hair, with baby hair and Afros. I like my negro nose with Jackson Five nostrils." These lyrics represent self-love and how you should feel blessed with the things you are born with. This is also a common theme throughout Formation as Beyonce rocks a plethora of different black hair styles, including her own Afro. It also goes to tough on the slave trade and Martin Luther King Jr. Finally the true deeper meaning behind the song and the meaning behind Formation, talks about women's rights and how in hard times women need to band together and 'get in Formation' to help each other through what ever each of them is going through. Beyonce is a real Feminist which can be seen through her real life and her songs with the rise of the female superstar and the the increase of independent woman.      

Lizzie-

New rules – Dua lipa

As a feminist and believer in women rights, my favourite video is New Rules by Dua Lipa. This is because the video promotes girls working together to stop allowing the boy to take over and control what females do by their words. I also enjoy the video as it has interesting imagery, such as flamingos which makes the audience think about what the meaning could be for that. Overall, it is a colourful and upbeat video which makes it enjoyable as there is a lot to watch.

Location Scouting- Frank

We have many varied different options for our music video, as we are conducting a party we need to film in a tight space like a house, therefore one of our house can be used in filming to include sections of the party. We are also including the road outside the persons house to film the artist and her friend to walk in to the party. Our options are below. We chose a location like this due to the concept of a house party is popular within the demographic we are targeting as we are looking at teens and young adults so they can relate to the song and give the audience a good feeling.

We are planning of having sections of the video to divert from the party with shots of the artist and the rest of the party roaming around in the public, this is with flares therefore it would be best to do this in walk ways and areas that are not surrounded by vehicles or by pedestrians so we won't cause any disruption to the public. Parks and areas like this will be the best options. We chose a location like this as our first idea was to have flares and the artist and the actors to appear wild and keep up with this theme. Therefore we want a large open space so we can carry these shots out.

We have a event at our school coming up which has fireworks and we have considered using shots of this and including in our video, this would be good as we could get great footage of the fireworks and not have to do them ourselves which can turnout to be dangerous. We chose to set a part of the video in this location to add a different element to the video rather than one continued theme in one setting and having the fireworks continues with the image of wild and young people, along with the colourful connotations of pop.

We have many facilities to use at our school and one of these being a white screen which can be used in various ways as things can be projected on this to create a party image, also we can use it to film the artist to add backgrounds using editing techniques. We also have a recording studio(booth) we could use this to film our actress singing into these microphones showing her recording for the song in the video. We chose to set a part of the video here as it gives us many options on what to do with the shots taken here as we can project stuff onto it and makes it easier for post production with all three platforms of media we need to produce. 

Digipak Draft 1 and Feedback- lizzie

Digipak feedback
Maybe add two more panels
Record label logo needs to go on there
Move the "one night only crash the party" to her collarbone

Target audience feedback 
- I like the theme, colours all compliment each other and follows through the whole digipak
- The font used is all the same and fits well with the pop genre
- Add more photos of the artist, to show her off
- Maybe add a different image on the CD cover, as it is quite plain

From this feedback, we will now be able to improve the digipak to be more liked by our target audience. We will use Photoshop to improve the images and quality of the digipak to ensure it will be better.